Stef’s blog last week on ‘The Power of the Podcast’, inspired by the keynote at MAD//FEST, illustrated the rising popularity of podcasts. The talk highlighted in particular their increasing popularity as an advertising channel offering niche high value advertising opportunities to a variety of brands.
The SWC team are big fans of podcasts; with categories ranging from business advice to true crime stories and even to laugh-out-loud-get-funny-looks-on the bus podcasts!
So we pooled together our most loved podcasts and chose our top 4 to share with you.
This is not an exhaustive list, but shows those looking to dip their toes into the media the depth and quality of podcasts and will hopefully give the hardened podcaster some new shows to add to their downloads. Also it will illustrate the unique nature of Podcasts that are making these shows so valuable for brands: