Authentically reaching your audience through the ‘Power of the Podcast’
In November I was a delegate at MAD//FEST in Brick Lane; a new informal conference, jam-packed with innovative, engaging and insightful content. The ultimate hub for creativity.
The second of the two days began with keynote speaker Katie Piper, joined by Steve Ackerman, MD, Somethin’ Else to talk about the ‘Power of the Podcast’.
As we know (or if you don’t) Katie Piper is a Campaigner, Philanthropist, Presenter, Author and now Podcaster of ‘Extraordinary people’, in collaboration with Somethin’ Else. She champions empowering people being an advocate of overcoming and living with her own personal struggles. Piper revels in the public’s willingness to learn and evolve, often through self-development. In an age where we’ve all been subject to fake news, from the likes of powerhouse Facebook, people are seeking more authentic content to get a true opinion of the world; ultimately to engage with REAL news, that truly matters.