Mindspace: a strategic response to WeWork closures 

Challenge

Following WeWork’s administration in the U.S. and the closure of several UK locations, businesses relying on shared office spaces faced uncertainty. Mindspace, a premium flexible office space provider, sought to reassure displaced businesses and position itself as a reliable, long-term solution. 

Solution

SWC Partnership developed a strategic, real-time marketing campaign to position Mindspace as the ideal alternative: 

• “Work Somewhere New” campaign—highlighting Mindspace’s flexible, affordable, and inspiring workspaces 
• Multi-channel execution—from London Underground billboards to LinkedIn Carousels and CEO messaging 
• Emotional storytelling—using an open letter approach to connect with affected businesses 

Results

• Boosted Mindspace’s brand visibility during a critical industry moment 
• Positioned Mindspace as a trusted alternative to WeWork users seeking a new workspace 
• Strengthened emotional connection with the target audience, reinforcing Mindspace’s community-driven approach 

Client Testimonial

“Collaborating with SWC was the most seamless and enjoyable process. They are beyond professional and pleasant, timely, and truly creative. They handled all the hard work for us and made our job EASY!” 
— Mara Lorin, Marketing Manager, Mindspace 

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