aPriori: driving brand awareness & lead generation across EMEA

Challenge

aPriori, a global leader in product cost management software, wanted to expand its brand awareness across EMEA, with a key focus on the UK and Germany. The goal was to educate designers and engineers on how aPriori’s technology helps identify manufacturability issues early, ultimately saving businesses time and money. 

To achieve this, aPriori needed a multi-channel marketing strategy that would not only build awareness but also generate high-value leads for its Heavy Industrial Sales team. 

Solution

SWC Partnership developed a high-impact, multi-touchpoint campaign spanning paid, owned, and earned channels: 

• Strategic media partnerships with The Engineer (UK) & Konstruktionspraxis (Germany) 

• Targeted email campaigns and whitepapers to engage key decision-makers 

• Industry-specific explainer video to simplify complex product benefits 

• Advertorial content & webinars to position aPriori as a thought leader 

• Localised creative & copy in English and German for regional relevance 

Results

• Comprehensive marketing plan executed across EMEA 

• Highly targeted content designed to drive engagement & conversions 

• Strong brand positioning within the UK & German engineering sectors 

• Successful expansion—the campaign is now rolling out across North America 

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