- Low cost airline Germanwings (part of Lufthansa Group) looking to support UK strategic airports
Commercial Context
Strategic Direction
- Target high indexing sponsorship opportunities for mass participation events e.g. marathons
Results Achieved
- Branding integrated across all event communications: racecourse branding, websites, social media, race shirts, tactical print/digital Ads in race brochures & promotional merchandise
- Interactive photo booth and promotional staff
