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swc partnership integrated marketing agency germanwings
swc partnership integrated marketing agency germanwings brand activation experiential campaign
swc partnership integrated marketing agency germanwings
swc partnership integrated marketing agency tunbridge wells german wings campaign
swc partnership integrated marketing agency germanwings portfolio
Commercial Context
Strategic Direction
Results Achieved
Commercial Context
  • Low cost airline Germanwings (part of Lufthansa Group) looking to support UK strategic airports
Strategic Direction
  • Target high indexing sponsorship opportunities for mass participation events e.g. marathons
Results Achieved
  • Branding integrated across all event communications: racecourse branding, websites, social media, race shirts, tactical print/digital Ads in race brochures & promotional merchandise
  • Interactive photo booth and promotional staff
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