Q: Tell us your career history – the short version please!!
A. I’ve worked in marketing for 20 years – starting with in-house marketing roles for the first half of my career and then moving to agency side.
I’ve worked across a number of sectors, particularly foodservice, FMCG, F&B, hospitality and automotive. As an Account Director I’ve been lucky enough to work with some iconic global brands, including Ferrari, Hilton & Kingfisher Beer.
Q: Describe your current role at SWC
A. My role will be split between new business and account managing existing clients. As we bring new clients into the business I will be ensuring the onboarding process goes smoothly and that our teams are set up to hit the ground running.
With our existing clients, I’ll be looking at how we can be proactively working to support them and act as an extension to their marketing team.
Q: What excites you most about joining SWC Partnership?
A. Firstly, the team at SWC are great – a group of very likeable and talented individuals who are a pleasure to work with. Secondly, being part of the UP group means SWC is in a great position to act as a dedicated and agile agency while also functioning as part of a wider agency network and having the opportunity to work with a variety of international clients across multiple sectors.
Q: Which aspect of marketing do you enjoy the most and why?
A. The variety – I like the fact that marketing takes in everything from creative thinking, strategy and planning through to project management and reporting. There is always something to keep you busy and motivated.
Q: Best piece of advice you’ve ever been given?
A. When it comes to marketing, there is always more to learn.
Q: What’s your biggest motivation when working on a client project?
A. Happy clients. It’s really rewarding to deliver work that exceeds a client’s expectations and helps to build a strong and lasting client-agency relationship.
Q: One thing we didn’t know about you is…
A. I’m obsessed with Japan and all things Japanese. If Japan wasn’t a 14-hour flight away I’d be there every month if I could.
