Meet the Team: Jo Cornford

SWC-Colour-Final-81 1663×892

Q: Tell us your career history – the short version please!!

A. 20+ years in both B2C and B2B marketing, working on everything from cars to eggs and beer to digital transformation software. I’ve been lucky enough to work with some fantastic brands and have had a very varied and exciting career.

Q: Describe your current role at SWC

A. As an account director at an international marketing agency I oversee several accounts, ensuring excellence in delivery, fresh ideas and the health of the accounts within the agency. I also get involved in lots of business development opportunities, sharing our experience and creative credibility with potential new clients.

Q: Best thing about working for SWC Partnership?

A. Being a lean team, we all have the opportunity to work across lots of arenas, putting our hands up for great new business opportunities, KAPS and brainstorms on other accounts, which means life is really varied and you are learning all the time.

Q: Favourite campaign you’ve worked on at SWC and why?

A. It’s got to be our ‘cuddle jumper’ activation for Eurowings at Heathrow airport where we got passengers to take part in challenges in our fabulous cuddle jumpers.

Q: Best piece of advice you’ve ever been given?

A. Stay curious.

Q: What’s your biggest motivation when working with a client?

A. Beating client’s expectations – there’s nothing like delivering fabulous creative that you know nails the brief in an impactful, insightful way and the client being wowed.

Q: One thing we didn’t know about you is…

A. I got married in a tree house on the banks of the Zambezi!

If working with a dynamic, international marketing agency sounds of interest to you, get in touch with Simon to find out more.

See also

SWC-BW-Final-113

Why ABM Drives Real Results in B2B Strategy

Why the traditional funnel is losing its edge  In today’s B2B landscape, broad-brush marketing tactics simply don’t cut it. Buyers are more selective. Budgets are tighter. Inboxes are overflowing.  To break through the noise, marketers need a sharper, more focused approach. That is where Account-Based Marketing (ABM) comes into play. ABM flips the traditional funnel […]

Read more
resizedimage

Welcoming Louise: A New Era of Creative Leadership

We’re delighted to welcome Louise to SWC Partnership as our new Creative Director – a bold new chapter in our creative journey. With 25 years of industry experience, Louise brings a wealth of creative vision, brand storytelling mastery and an undeniable spark that has already made waves in some of the UK’s most iconic campaigns. […]

Read more