What does The Latest Chapter for Convenience look like? Stephanie Rice tells us her thoughts on the retail market space, through the rise of the ‘Home Experience’, and how retailers can adapt to maximise the opportunity.
Stephanie works with leading UK convenience retailers and suppliers to shape their customer proposition. She has run her own consultancy practice, advising on strategy projects at main Board level for many years and is a recognised industry expert. With over 35 years’ experience in the retail sector, Stephanie boasts a wealth of experience and a proven track record for developing highly successful brand strategies.
Stephanie Rice, Senior Marketing Director, explores the current retail environment, trends, and notable shifts in consumer consumption expectations that threaten the traditional retailers with aggressive high-margin online convenience…
A rise in expectations
In the last two years, there has been a quantum shift in what consumers need from a convenience store as Londoners eat more out of home and want more convenient locations for fresh, affordable take-out food. This has led to the “emergence of foodvenience” as described by Joe Bona in his great Insight article last year. This term now applies to a retail store that strives to give the public a highly convenient location: fast, efficient, take-out ready food at affordable prices and a wide array of consumable products and services.