Category: Uncategorized

Does your business have 4-6 months to find a professional? Most importantly, do you have the time to recruit, train and develop a new employee with your current workload in mind? Maintaining staff is a big ask for any manager, and in such a competitive market place, it can be hard to sustain or even...

SWC were tasked by Eurowings, Europe's fastest growing airline, to inspire ski trips to SalzburgerLand through a joint campaign between Eurowings and the Austrian Tourism Board. The creative insight is that SalzburgerLand is just a ride away, so swap the streets of London for the slopes of SalzburgerLand! SWC produced both an experiential activation and...

Much has been made of the rise of digital advertising and how it is the first thing brands will see should they look into the crystal ball of their future marketing plans. But with gritty dramas, reality shows and Scandanavian imports positively seeping out of your Radio Times TV Listings Supplement, and the viewing figures...

In a highly competitive market - advertising, creative, digital and marketing agencies have little choice but to look for ways to differentiate themselves and their services. With brands now looking to use agencies who can act more as a trusted partner, there is a greater need for creative and marketing agencies to offer expertise in...

SWC Partnership is delighted to announce Jo Cornford as the latest addition to its growing team. As a marketing heavyweight, Jo has joined the Partnership as Client Services Director. Jo’s wealth of experience of working with brands across a broad spectrum of industries, from retail (Budgens, Londis & Multiyork) and automotive (Honda Europe), to FMCG...

The viewers of these particular programmes tend to fall into the age bracket of late teens to late twenties, usually making them either millennials or young professionals. Without the worry and cost of families or other commitments, this demographic has money to spend on what they want, and more and more that seems to be...

In marketing and advertising we hear a lot about the need to be pro-active rather then reactive. But Topical & Tactical ads are an area where one can only be reactive. A proactive T&T ad seems staged and lacking in any real originality. So what makes a great T&T ad? Awareness Essentially, T&T ads are...

Brand activations are taking the marketing world by storm. The industry appears to have arrived at a place where brands are seeking to promote through brand activations and experiential campaigns as much as they are through TV and print. Brand activations provide agencies with a platform to demonstrate how creative they are, and provide consumers...

In 1995, a fleet of planes with ‘easyJet’ painted in bright orange across the body entered the airline industry. The airline followed a low cost model; consumers pay for an affordable ticket and in return receive a no frills flight to their destination on a relatively basic plane that doesn’t compromise on certain standards such...