Category: Uncategorized

Stef’s blog last week on ‘The Power of the Podcast’, inspired by the keynote at MAD//FEST, illustrated the rising popularity of podcasts. The talk highlighted in particular their increasing popularity as an advertising channel offering niche high value advertising opportunities to a variety of brands. The SWC team are big fans of podcasts; with categories...

Authentically reaching your audience through the ‘Power of the Podcast’ In November I was a delegate at MAD//FEST in Brick Lane; a new informal conference, jam-packed with innovative, engaging and insightful content. The ultimate hub for creativity. The second of the two days began with keynote speaker Katie Piper, joined by Steve Ackerman, MD, Somethin’...

IWIDI, or 'I Wish I Did It' has become something of an institution at SWC Partnership. Every last Friday of the month the whole team have an early breakfast together and bring 1 or 2 great pieces of marketing/advertising/something exciting they have seen to share with everyone, there are no rules apart from you can't...

Most of us grow up thinking, “when I grow up, I want to be…” and we probably all had good intentions of setting the general direction for how we would get there. However, I think it is probably safe to say that the majority of us fall into our occupation, often in an industry or...

This is my 4th World Travel Market, the annual travel show held at London ExCel that brings together a collision of travel niches as far ranging as tourism boards, airlines and even luxury hotels in reclaimed Slovenian prisons! Having attended every year for almost half a decade I think of myself as a local of...

Does your business have 4-6 months to find a professional? Most importantly, do you have the time to recruit, train and develop a new employee with your current workload in mind? Maintaining staff is a big ask for any manager, and in such a competitive market place, it can be hard to sustain or even...

SWC were tasked by Eurowings, Europe's fastest growing airline, to inspire ski trips to SalzburgerLand through a joint campaign between Eurowings and the Austrian Tourism Board. The creative insight is that SalzburgerLand is just a ride away, so swap the streets of London for the slopes of SalzburgerLand! SWC produced both an experiential activation and...

Much has been made of the rise of digital advertising and how it is the first thing brands will see should they look into the crystal ball of their future marketing plans. But with gritty dramas, reality shows and Scandanavian imports positively seeping out of your Radio Times TV Listings Supplement, and the viewing figures...

In a highly competitive market - advertising, creative, digital and marketing agencies have little choice but to look for ways to differentiate themselves and their services. With brands now looking to use agencies who can act more as a trusted partner, there is a greater need for creative and marketing agencies to offer expertise in...